Clorox ToiletWand is one of Clorox’s core home cleaning brands. Sales were slumping in recent years due to an increase in competition. The brand team decided it was time for an update to the dated packaging graphics in a bid to bolster sales and regain market shares.
I was responsible for updating the entire line of the ToiletWand portfolio as well as creating and implementing all secondary packaging graphics. As this was only a brand refresh, I retained the blue equity from the previous packaging, but updated the word mark to match the current Clorox Home Care architecture. I simplified content on all the panels and gave the whole line a more modern feel using big products graphics and bolder colors.