Tessenderlo is an international chemical company based in Belgium. Acknowledging that the planets’ resources are finite, they have made it a priority to bring sustainability to the core of their business. They wanted a new identity that embodied their new philosophy.
Our approach for the rebrand was to unshackle the company from its old identity and develop a new brand that centered around the company’s new proposition, ‘every molecule counts’.
Working one on one with the Creative Director, we created a living brand for Tessenderlo manifested through a character dubbed Mighty Small. She became the champion for their new manifesto as well as a driving concept for the identity system.
I created the visual design system that always juxtaposed big and small as a way to subtly reference Mighty Small. This system extended to stationery and all print material. I also developed the look and feel of our character, working closely with our 3D team to perfect her look.