The William & Mary Raymond A. Mason School of Business celebrated the 50th Anniversary of their MBA program in 2017. Inviting over 7,000 guests and alumni, this was a big event for the school. To mark the celebratory nature of the event, a special customized invitation suite was created.
As this was the 50th anniversary, gold was the main color used throughout the piece. Metallic gold ink was printed on uncoated paper to give it a subtle metallic sheen.
The invitation suite consists of a shell card holder that was lasercut with a pattern that took inspiration from the school's atrium windows. The shell is held together with an embossed gold foil sticker with William & Mary's cypher. Inside the shell are 4 information cards detailing different aspects of the event.
Along with the invitation suite, a save the date was also created featuring a thermography raised logo and gold metallic used on the card and envelopes.