The Tack Faculty Lecture Series is a newer W&M tradition that enables the university and local communities to come together to celebrate both faculty excellence and the intellectual liveliness of the university. Through this series, a William & Mary professor addresses the community on a topic of general interest at least once a semester.
Professor Ann Marie Stock teaches Hispanic Studies & Film and Media at William & Mary. Her lecture was about the evolution of cinema in Cuba from the revolution to today. She wanted the style to closely resemble Cuban cinema posters from the last 2 decades, which are primarily hand drawn and full of metaphor. For our poster, we took the universal symbol of a social movement, "a clenched, raised fist" and put in it a camcorder. This was a metaphor for the social change, both in film and culturally, that has been taking place in Cuba.
Publicity material for the lecture included posters, a banner, social media widgets, an event program, and a keynote presentation.