Pierogies of Cleveland, or POC, is a small family run business located in Cleveland specializing in handmade, artisanal quality pierogies.
Having only sold their products in their own store, they are now expanding and selling their products in grocery stores. In order to compete with other pierogie brands, they needed a new package design system for their top selling pierogie flavors.
They wanted a new design that was simple and premium looking, but that could incorporate their already existing logo and green brand color. I came up with a simple architecture system that divided each flavor into bright, distinctive colors. The top half of the label is consistent for all the flavors, showing their logo, product name and a silhouette of the Cleveland skyline. Their old packaging featured a "grandma approved" stamp that customers loved, so that concept was kept and refreshed for the new packaging.