K-Love is a contemporary Christian music radio programming service playing music all across the nation. They also host many Christian focused events and one of their 2017 events was a special pre-opening celebration of the new Museum of the Bible in Washington, D.C.
They wanted a unique invitation to be sent out that reflected the nature of the event. The concept I came up with was taken from the unique structure of the museum itself, which is architecturally stunning. The inside is very high-tech for a museum, with a long narrow LED screen that is on the ceiling that displays HD images from the collection. The museum itself is also very long, so using those cues I based the format of the invite to mimic the museum. The diecut on the cover emulates the ceiling highlighting an image (and is actually one of the images used on the ceiling display). The image on the reverse is of the museum itself. To give the invite more of a unique luminous feel (along the lines of illuminated manuscripts) we used a pearlescent paper that was subtle enough to feel elegant.