Hazelton Strategies is a new strategic consulting firm for non-profits and foundations located in Northern California founded in 2016. They wanted to establish their brand and make a better impact to future clients, so were in need of a solid brand identity.
The concept for the logo came about during a kick off meeting when the client mentioned that they liked to forge connections and bring people together. Using that as a foundation, the logo's main symbol is an "H', which coincidentally is a great letter to build an abstract bridge. Not only do bridges literally bring people together and connect places, it's also geographically relevant as the Bay Area is surrounded by bridges.
Not wanting to use the stereotypical orange that is associated with California, we explored numerous color options. The client settled on a tertiary palette that was both bold and contemporary, yet not too alien from the political atmosphere they work in.