Calvo is a Spanish food brand dedicated to the fishing, processing and distribution of tuna. They wanted a brand refresh to reflect the expansion of their product portfolio that included other seafoods and vegetables.
They wanted to update their existing visual identity. The concept centered around distinguishing Calvo from its competitors by nodding towards their legacy (it was founded in 1940), and branding them the “El Especialista”, or “The Specialist”.
I helped develop the brand elements, which included illustrations to reflect their new product lines as well as developing a layout system for their print collateral and digital presentations.