Hello! My name is Melissa Payne and I head the design studio AMP Creative. I graduated from the Academy of Art University in San Francisco in 2007, with a Bachelor’s Degree in Graphic Design. Immediately after graduation, I landed an internship with the international branding agency Interbrand. Following a successful internship, I was immediately hired and relocated to work in their Amsterdam office. From there, I spent the next 5 years honing and expanding my design knowledge. During my residency in Europe, I was given the privilege to work in several of their international offices including Cologne, Madrid, New York, and London. In 2012 I moved back to California and began working for the Clorox Company, primarily as a packaging designer but also working on various branding, print, and presentation projects. Love brought me to the east coast in 2015, and it is here in the picturesque town of Williamsburg, Virginia that I currently work and reside. Part of my days are spent working with the brilliant in-house design team at William & Mary University while the other half I spend freelancing.
I am passionate about storytelling and problem solving, and I love when the two combine into effective and engaging design. In everything I create, from brands to packaging to print, I try to ingrain a story, an idea, and if that's not possible (or required) then at least a beautiful piece of communication.
I grew up a military brat (meaning my father was in the air force and moved us around quite a bit). I’ve had opportunities to live in many different countries around the world, though as a child I saw them less as ‘opportunities’ and more as the universe conspiring against my will…We had the pleasure of living in the Philippines, England, Germany, and various states within the US, with annual summer trips to Spain to stay with my mother’s family.
Moving around so much as a kid definitely opened my eyes and mind to what was out there in the world, and as a result I became very adaptable. I believe one of my fundamental strengths is being able to get out of my comfort zone and thriving on the experience. I have no problem meeting strangers and I truly believe everyone you meet has something to teach you. I took this philosophy with me when I set out on my own path to work in Europe, and it was only reinforced with every new country and experience I had. I relished working in multiple countries and discovering all the cultural eccentricities each place had to offer; from the Spaniards’ passion for food and storytelling, the Germans’ preference for organization and efficiency, the Dutchs’ love for the bold and unexpected, and the Brits’ appreciation of manners and wit, they will insult you but oh so politely!! I took all of this in and hopefully it’s made me into the designer and person I am today.
As this is only meant to be an introduction, I will stop here, hopefully I’ve divulged enough to pique your interest. Please get in touch if you fancy working together or would just like to connect. Cheers!