Logo I designed for my Etsy Shop, Rebel Nature. The name comes from an old creative director who once called me a rebel during a review, and while I don’t think he meant it as a compliment, that’s surely how I took it. Rebel Nature is all about not being afraid to be different and do the things that you want to do. Be weird, be quirky, be funky! My shop is pretty brand new but I'm hoping to build an eclectic mix of art and design pieces.
When trying to come up with the perfect symbol, I wanted an animal to represent my shop and while bears and lions would have also been appropriate animals, octopuses don’t get enough credit for their intelligence and fierce nature. And since it’s not your typical go-to-rebellious animal, that in itself made it the perfect symbol.
Letters From Home is a Christian podcast show. The premise for the podcast was based on the fact that there are 260 weekdays in a year, which corresponds to the 260 chapters in the New Testament. Using that as a guideline, the daily podcast would be centered around a different chapter every day, reading it aloud and having a conversation about it with the hosts and special panelist.
The logo we went forward with was more a literal translation of that idea. The Bible is the main image used with 2 speech bubbles coming out of it, meant to illustrate a dialogue. The client also wanted a kind of “grungy” feel to the whole logo, instead of something super clean, as he wanted the logo to feel more real, like the conversations he aimed to have.
Designing for your own wedding is probably one of the hardest projects a designer will have. No idea will seem good enough, or unique enough, you're your own harshest critic. But thankfully, deadlines come rearing their ugly head and you have to bite the bullet and just get on with it. The design direction I ended up going with was probably the 5th idea I had, but I'm really happy I ended up with this way.
The idea was drawn from our wedding venue, which will be in a small secluded garden that is surrounded by redwoods. The venue is called The Secret Gardens, so I really wanted the invitations to have some kind of magical quality to them and not be your run of the mill standard white invitations. I was able to find a company who made wood card invitations and matching wood envelopes. They were able to print on the cards, however, wanting to test out my small printing block press I decided to print them myself...After about 10 failed attempts I decided to try another method and ordered custom made stamps with my design, thinking I could just ink the stamps and stamp the design onto the card, easy-peasy. Well. That also was a failure as the ink did not transfer well (I believe it was due to the surface area of the stamp and the porousness of the wood). Not wanting to waste more of the blank wood cards, and with my mail out deadline quickly approaching, I frantically searched for a local vendor who could screenprint my design onto the remaining cards. After a day spent visiting 10 vendors, I finally found one who did an amazing job! With the main invitations out of the way, I was able to focus designing the rest of the stationery suite.
In order to make the wood cards stand out, I printed the RSVP and Details card on uncoated paper, but using the same burgundy and incorporating a metallic rose gold as my accent color. Printing metallic ink on an uncoated stock might feel wasteful, but it actually softens the brightness metallic inks have when on coated stocks, so you get a nice soft pearlescent effect on certain paper stocks. The RSVP envelope was printed on wood to match the main invitations, but having learned my lesson from the invitations, I had the vendor print out the design directly onto the cards themselves.
This project was a real labor of love – the whole process was a major learning curve for me regarding at home printing methods that taught me a lot, but thankfully it was on my dime and not a client's!
Logo created for a local Williamsburg tech startup called CodeBird.
My client wanted a logo that "feels 'techie' but is not overly cold and devoid of personality, since it's just me, I don't want to feel like a faceless company – also, I really like geometry".
Following that brief I came up with a logo that was geometric in nature but brought personality through by adding a mascot. The cardinal is the state bird of Virginia and you can see them in abundance throughout Williamsburg. They are also brilliantly red, so to balance such a strong color, a neutral gray seemed the most logical as it also helps make the overall logo feel more technology orientated.
Invitation Suite for William & Mary's 325th Birthday, also known as Charter Day. Marking 25 years into its Tercentenary celebration, I designed the suite in a silver and green color palette to mark the occasion.
I wanted to make this year's design feel extra special, to give it a personal feel, so I took to my brushes and created a calligraphic '325' that was used across the suite as a super graphic. The last photo in the series shows the day in the office where I spent painting up different combinations, I love days like those!
The invitation itself comes in a paper wrap that was printed with the University's original charter text in a metallic silver ink. It's sealed with a real wax sticker with a custom '325' seal design that was also carried across all the event branding material. Inside the wrap was a foldout invitation that held the RSVP card.
The lapel pins were created with the same '325' design as the wax seals, and were given out during the ceremony itself.
Series of pattern designs for a Burt's Bees gift package.
Themes were based around nature and Burt's Bees iconography (i.e. honeycombs and bees).
Logo created for radio station K-LOVE's 2018 annual cruise.
The cruise is a 6 day tour of the Caribbean filled with concerts from K-LOVE artists. Because the main focus of the cruise is music, the logo needed to reflect that. A musical note might seem the obvious cliche, but was the perfect shape to play with negative space to allow for a cruise ship to "burst through" on waves. Palm trees and a setting sun help add to the Caribbean feel.
*Photo of ship atrium and entrance courtesy of K-LOVE
Hazelton Strategies is a new strategic consulting firm for non-profits and foundations located in Northern California founded in 2016. They wanted to establish their brand and make a better impact to future clients, so were in need of a solid brand identity.
The concept for the logo came about during a kick off meeting when the client mentioned that they liked to forge connections and bring people together. Using that as a foundation, the logo's main symbol is an "H', which coincidentally is a great letter to build an abstract bridge. Not only do bridges literally bring people together and connect places, it's also geographically relevant as the Bay Area is surrounded by bridges.
Not wanting to use the stereotypical orange that is associated with California, we explored numerous color options. The client settled on a tertiary palette that was both bold and contemporary, yet not too alien from the political atmosphere they work in.
Invitation Design for the T.C Clarke Medallion Award hosted by William & Mary's school of business.
This was a small print run of 400, printed on uncoated paper with silver and gold metallic inks.
This was a self-initiated project to create a hypothetical line of salad dressings for Hidden Valley Ranch.
The "brief" was to explore different concept designs that created a distinct brand architecture system for a Hidden Valley Greek Yogurt Dressing line using the 3 flavor profiles shown here as a basis.
Besides developing a unifying system, the "client" wanted this product line to have a premium look and feel as it would be sold at a higher price point.
This was explored and achieved in each concept by using rich, eye-catching colors, luscious product photography, pictoric illustrations, and handwritten typefaces used to convey an artisanal feel.
Charter Day is the official "birthday" of William & Mary celebrating the granting of the Royal Charter by the English Royals, King William & Queen Mary.
I was in charge of designing and implementing all of Charter Day's branding material which included banners hung around campus, lapel pins, an invitation package with variable RSVP cards, and a program for the event to name a few.
Logo and Business Card design created for a freelance construction contractor based in Santa Rosa, California.
The colors are representative of both the client and the location. Blue and orange tend to be representative of California, but Charlie is also a Ginger who happens to live in California so it seemed more than fitting.
The logo is simple and modern. The shield was designed to represent a structure and look dimensional — to represent the real world that Charlie works in. It's balanced by the modern and geometric typeface Pier, which helps evoke a sense of stability and strength.
K-Love is a contemporary Christian music radio programming service playing music all across the nation. They also host many Christian focused events and one of their 2017 events was a special pre-opening celebration of the new Museum of the Bible in Washington, D.C.
They wanted a unique invitation to be sent out that reflected the nature of the event. The concept I came up with was taken from the unique structure of the museum itself, which is architecturally stunning. The inside is very high-tech for a museum, with a long narrow LED screen that is on the ceiling that displays HD images from the collection. The museum itself is also very long, so using those cues I based the format of the invite to mimic the museum. The diecut on the cover emulates the ceiling highlighting an image (and is actually one of the images used on the ceiling display). The image on the reverse is of the museum itself. To give the invite more of a unique luminous feel (along the lines of illuminated manuscripts) we used a pearlescent paper that was subtle enough to feel elegant.
Pierogies of Cleveland, or POC, is a small family run business located in Cleveland specializing in handmade, artisanal quality pierogies.
Having only sold their products in their own store, they are now expanding and selling their products in grocery stores. In order to compete with other pierogie brands, they needed a new package design system for their top selling pierogie flavors.
They wanted a new design that was simple and premium looking, but that could incorporate their already existing logo and green brand color. I came up with a simple architecture system that divided each flavor into bright, distinctive colors. The top half of the label is consistent for all the flavors, showing their logo, product name and a silhouette of the Cleveland skyline. Their old packaging featured a "grandma approved" stamp that customers loved, so that concept was kept and refreshed for the new packaging.
I was hired by branding agency, Colour Outside, to design the print materials for the National Center of State Courts' annual William H. Rehnquist Award for Judicial Excellence.
As this is an annual event, the ook and feel for the print materials changes every year based on the designer's preference with the only parameters being that NCSC colors must be used and the overall treatment must reflect the nature of the organization and its members (i.e, simple and traditional, but elegant and sophisticated).
Not wanting to go with obvious concepts such as pillars, the concept for this year was based on a simple graphic treatment of the numbers 2016, written out in roman numerals as a nod to the architecture in the Supreme Court (of which roman numerals abound in sculptures and plaques).
Event materials included a Save the Date, Invitation Suite, dinner and lunch programs, and dinner menus.
The Tack Faculty Lecture Series is a newer W&M tradition that enables the university and local communities to come together to celebrate both faculty excellence and the intellectual liveliness of the university. Through this series, a William & Mary professor addresses the community on a topic of general interest at least once a semester.
Professor Ann Marie Stock teaches Hispanic Studies & Film and Media at William & Mary. Her lecture was about the evolution of cinema in Cuba from the revolution to today. She wanted the style to closely resemble Cuban cinema posters from the last 2 decades, which are primarily hand drawn and full of metaphor. For our poster, we took the universal symbol of a social movement, "a clenched, raised fist" and put in it a camcorder. This was a metaphor for the social change, both in film and culturally, that has been taking place in Cuba.
Publicity material for the lecture included posters, a banner, social media widgets, an event program, and a keynote presentation.
Poster for William & Mary's 11th Tack Faculty Lecture "The Illusion of Control" by Dr. Peter Vishton.
Dr. Vishton's lecture shared research ideas that our conscious mind is not as in control of our actions as we are led to believe, that hidden deep within our subconscious is another version of ourselves that drives our day to day actions.
The concept for the poster was based on the idea of more than one person sharing our brain, utilizing the illustration of a brain inside a "rorschach" like figure of 2 people.
The William & Mary Raymond A. Mason School of Business celebrated the 50th Anniversary of their MBA program in 2017. Inviting over 7,000 guests and alumni, this was a big event for the school. To mark the celebratory nature of the event, a special customized invitation suite was created.
As this was the 50th anniversary, gold was the main color used throughout the piece. Metallic gold ink was printed on uncoated paper to give it a subtle metallic sheen.
The invitation suite consists of a shell card holder that was lasercut with a pattern that took inspiration from the school's atrium windows. The shell is held together with an embossed gold foil sticker with William & Mary's cypher. Inside the shell are 4 information cards detailing different aspects of the event.
Along with the invitation suite, a save the date was also created featuring a thermography raised logo and gold metallic used on the card and envelopes.
Poster for William & Mary's 13th Tack Faculty Lecture "Fake News for Real People" by Professor Elizabeth Losh.
Professor Losh's lecture touched on ideas that fake news is not a new phenomena, that it has been around for decades and taken many forms.
The concept for the poster visually enforces the idea of the news media as perpetrators of fake news. The silhouette of a reporter is modified to represent him as Pinocchio, the wooden puppet who wanted to be a real boy, whose nose grew long with every lie he told.
Natuur & Milieu is an independent Dutch environmental organization that works with various parties to develop innovative sustainable energy, mobility and food solutions.
Due to the ever increasing competition in the NGO market, they were looking to refresh their brand in a way that would help them stand out from amongst their local and international competitors.
Together with the design team, I helped with the creation of the new brand and its elements; from its bespoke typeface, wordmark and symbol, to the newsletters and digital guidelines.
The Guam Coffee Company is an independent coffee shop located on the tiny island of Guam.
Occasionally I’m commissioned to design various print collateral for them, using their existing branding.
Pictured here is a set of hotel rack cards and gift certificates I designed for them. The gift certificates were a new concept developed this year.
I designed the cards to be wallet sized so that the giftee could always have the card on hand.
Clorox ToiletWand is one of Clorox’s core home cleaning brands. Sales were slumping in recent years due to an increase in competition. The brand team decided it was time for an update to the dated packaging graphics in a bid to bolster sales and regain market shares.
I was responsible for updating the entire line of the ToiletWand portfolio as well as creating and implementing all secondary packaging graphics. As this was only a brand refresh, I retained the blue equity from the previous packaging, but updated the word mark to match the current Clorox Home Care architecture. I simplified content on all the panels and gave the whole line a more modern feel using big products graphics and bolder colors.
Set of invitations designed for a Freemason's event.
The brief was straightforward: design something simple and elegant that could be printed on a large format home printer.
The invites are postcard sized, with the content on one side and a solid blue color on the back — a color unique to this Masonic Lodge.
The invite is typographic heavy with a mix of classical and modern typefaces. There are subtle nods to Masonic symbolism in the forms of the sun and crescent moon graphic that is used in the border frame as well as space dividers.
Calvo is a Spanish food brand dedicated to the fishing, processing and distribution of tuna. They wanted a brand refresh to reflect the expansion of their product portfolio that included other seafoods and vegetables.
They wanted to update their existing visual identity. The concept centered around distinguishing Calvo from its competitors by nodding towards their legacy (it was founded in 1940), and branding them the “El Especialista”, or “The Specialist”.
I helped develop the brand elements, which included illustrations to reflect their new product lines as well as developing a layout system for their print collateral and digital presentations.